Name the Top Cable Network

When Cable began as Community Antenna Television in 1948, all it did was collect over the air TV signals and send them down a cable.

When Cable networks began, so did Cable advertising. The fledgling new networks sold (or gave away) ads in their programs. Memories are etched in our brain; The Amazing Slicer-Dicer, and "so you don't forget, call before midnight tonight". Eventually local cable systems were given permission to sell ads and cover up selected Ginsu Knife ads on the networks.

Local Cable sales have never been great because the audience is so fragmented they can't sell it for even half what the local TV station can get for crummy time slots.

However, Cable is growing in strength and numbers. Now the broadcast industry is talking seriously about the numbers and amounts of national ad sales for Cable. Viewership for the big national over the air networks continues to shrink as Cable continues to grow. It's not an even contest, yet.

A recent look at the numbers show, are you ready for this? Nickelodeon is the number one Cable network (this is for the total day, not prime time. If you buy Cable ads your commercials will be scattered all day). Other movers on the chart, TNT (Turner Network Television), Cartoon Network (A Turner property) Disney, Lifetime, USA, TBS and Fox News.

Most of the Cable networks in the top 20 allow the local systems to insert commercials, some as cheap as 5 bucks each.

The ratings people now count Cable just like TV. As a comparison, consider a recent 60 Minutes broadcast (CBS - over the air) had a rating of 7.0, while Fox News average rating of 0.6 on any given night (that's point 6). A rating reflects the percentage of TV households viewing a program.

For more about Advertising, get my article "CXab;le Ads 5 Bucks!" send blank eMail to MailTo:CableAdsYP@BigIdeasGroup.com

Local Cable is still a good buy if you can keep it cheap and select the networks. The Cable Guy won't like it, but it can be done.

©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net

---

Contrarian Marketing at Benettons

Perhaps, with apologies to Dale Carnegie, we should call this... Read More

Selling To Your Affiliates

While success with any internet marketing program falls on the... Read More

Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions

Here are some questions to get your thoughts and cash... Read More

How To Market A Seminar

Have you ever left a seminar thinking: "I could have... Read More

Everybody Loves Raymond....You Should Too!

Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More

Whats In It For Me?

Sometimes, one of the most difficult things to teach beginning... Read More

After Your Postcard Mailing: Follow Up with Finesse

I've heard a lot of people lament the fact that... Read More

Features and Benefits Brainstorming

This is it what I use BEFORE I begin to... Read More

Brainstorming Techniques as New Product Development Strategies

When developing new products and strategies, coming up with unique... Read More

Basic Marketing Dope

Sometimes the simplest data is the best. Marketing is not... Read More

Use a Guarantee In Your Headline To Increase Trust

Sometimes you can use a guarantee effectively in your headline.... Read More

How to Expand Your Target Markets

Are your products or services geared towards only one target... Read More

Market Research ? How Good is the Data?

"Make money for taking surveys"," Cash for your opinion", "Make... Read More

Marketing Gurus : Do You Need One?

Its become fashionable to bash marketing "gurus" nowadays.There are some... Read More

Direct Marketing Puts Information In The Buyer?s Hands

Direct marketing is advertising from a manufacturer or front-end supplier... Read More

Dont Let Your Business Cards End Up in the Trash

Business cards are such wonderfully creative little marketing products. Most... Read More

The Bare-Bones Basics Of Multi-Level Marketing

Multi-level marketing is the biggest growth industry in the 1980's.... Read More

These Four Things Will Make Your Direct Marketing Successful

Direct marketing is built on four things. The other way... Read More

How to Earn the Right

"How to Earn the Right..."Marketing your professional services is a... Read More

Feature Your Benefits

Sales Copy? eventually every small business owner must consider what... Read More

Top 5 Ways to Generate Qualified Leads for Your Small Business

Do you ever wonder if you could be doing a... Read More

Make Out Marketing

What is the single biggest fear of teenagers, business owners... Read More

Customizing Booklets By Industry or By Company

Customizing booklets can be done by industry or by company."110... Read More

Promote your Business and Products through Submitting Articles to Top Web Sites

Articles submitted to online publishers bring your site new visitors... Read More

Top Five Tips for Marketing that Gets Results

When marketing your practice, as well as designing your brochure,... Read More