How To Personalize Your Headlines For Increased Profits!

Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. You will find this has become quite common in email marketing.

If you can make the person feel that you are talking directly to them you will normally win their trust which will in turn lead to a sale.

So, rather than trying to hit the broadest audience possible by making the headline of your sales letters, ads, or emails generic, break the group down into small niches and address each niche individually. This does not need to create a lot of extra work, many times it only requires changing the name of the group in the headline of your letter or ad. This can be accomplished easily with word processing or mail merge tools.

Some headline examples include (simply replace the square brackets and enclosed words with your target audience):

[firstname], Have you seen this yet? {use names in an email}

Attention [Small Business Owners]! Here's How To INSTANTLY Get All The Customers You'll Ever Want! Discover The Little Known Secrets Of Getting More Customers In A Month Than You Now Get All Year?That Your Ad Agency Will Never Tell You! {headline for a classified ad or sales letter - simply change the target market for your niche market and change 'Customers' to Clients, Patients, Recur its, Prospects, Leads, etc. to fit your target audience.}

Attention [Internet Marketers]! 'Is Your Marketing Being Attacked By Time Sucking Vampires?'

'Getting Ready To [Retire]? Hot Tips For Those About To [Retire]!' {For a travel agency this could read, 'Getting Ready To Travel? Hot Tips For Travelers!'

...or for a tighter niche market, within the travel industry, how about, 'Getting Ready To Travel Overseas? Hot Tip For Overseas Travelers!'

...or lets focus on vacation travelers with the following, 'Looking For That Great Vacation Spot? Hot Tips On The 10 Best Places To Spend Your Vacation This Year!'}

...or how about this one from the cover of Reader's Digest: 'Got Back Pain? New Cures'

Each of these headlines, personalizes the message to a specific person or group. When your reader scans the headline, if they recognize their name or a group to which they belong, they will stop and read more of what you have to say, because it applies to them.

For those who are not members of the target group, they will just move on, but that's OK, they were not going to buy whatever you had to offer anyway. So by filtering out those who are just passing through, you can more accurately target your message to, and get the attention of, those most likely to respond to your call to action, whatever that may be.

The tighter match your headline message has to your audience, the better will be your response.

George Dodge has been working on the Internet since December 1994 and has developed, and served as webmaster for, numerous government and commercial websites for the past ten years. Examples of his commercial sites include Seven Days To Profits that is an information product site revealing several methods for how you can get an online business up and running quickly with minimal resources and http://www.Headline-Creator-Pro.com which is a software site where you can get your copy of the amazing headline generating software tool that enables you to create winning headlines quickly with push button ease. Headline Creator Pro can generate 100 winning headline ideas in just 17 seconds flat!

---

A Quick Free n Easy Content Writing Course

I do not pretend that a one-stop shop solution to... Read More

Memorable Sales Copy -- How to Write it

Want to know the secret of creating MEMORABLE promotional copy?... Read More

Can 97% of Netpreneurs be Wrong?

Why Some People's Ads Almost Always Make MoneyDiscover the Master... Read More

How to Write a Sizzling Sales Letter, Part 1

When you sit down to write a sales letter to... Read More

Writing Effective Sales Copy

Whether you run a home-based business or Microsoft, one thing... Read More

Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket

Perhaps the most important benefit in the material that follows... Read More

How You Can Become A Freelance Business Plan Writer

As with any business, becoming a freelance business plan writer... Read More

8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)

Effective headlines make all the difference in whether your prospect... Read More

Five Tips for Writing Eyeball-Grabbing Headlines

If you made it this far, the headline for this... Read More

Finding Your Clients Business Problem Leads to Better Copy

WHAT'S THEIR PROBLEM?How do you begin a dialogue with a... Read More

How To Find A Copywriting School

Have you heard the good things about the field of... Read More

Health and Fitness: A Huge Industry in Need of Writers

Think about how much you read about and spend on... Read More

The Five Rules Of Influential Web Writing

Building a professional reputation requires a campaign founded on your... Read More

How To Make A Career Out Of Copyediting And Proofreading

Do you possess the qualities of a good proof reader?... Read More

8 Reasons to Outsource Your Copywriting

Thinking of hiring a staff writer? Think again. Below, I... Read More

Quotations as Expressions in Life

Quotations are expressions, usually in the spoken form or in... Read More

Give Me $1 And Ill Have A Powerful Marketing Weapon

One of my most powerful marketing weapons costs me less... Read More

How To Find Freelance Jobs - Writing About Food

Did you know that jobs writing about food are available?... Read More

The Power of Saying You Can

If you have children, you will doubtless remember saying to... Read More

Impulse Writing for Better Ad Headings

Writing headlines for your ads is the most important part... Read More

Copywriting 101: Exclamation Point, Friend or Foe?

My name is Ann and I'm a grammar geek. There,... Read More

Does Your Copy Look Fake To the Search Engines?

From the early days of search engine optimization, keywords and... Read More

Some Important Tips On Proposals And Price

Here's a critically important copywriting technique I use when writing... Read More

How To Become A Freelance Copywriter In New York

As a freelance copywriter in New York, your work is... Read More

A Copywriting Lesson from Dr. Seuss

Looking for inspiration for your next marketing communication? Try the... Read More