Creative Branding Increases Sales Through Company Recognition

The one thing that everyone has in common is that we are all consumers; we all buy. Every day, from daily small purchases, like your morning coffee and newspaper, to big monthly or yearly purchases, like a television or a car. But what influences your decision on what and where to buy. Surely, you have tastes and preferences but with all the competition for your purchasing power it is often small differences in the product that ultimately influence your decision.

Let's say you walk into a grocery store to buy a soda. Although there may be dozens of sodas to choose from you'll most likely reach for a familiar brand such as Coca-Cola or Pepsi. The reason? You are familiar with these brands and trust them. You recognize the company name and logo and you choose these products based on your familiarity.

With that in mind, here are some suggestions for a new company trying to build a brand, a company name, and a logo:

1. Choose a company name that is easily remembered, short, and pronouncable. You want to make it as easy as possible for people to remeber you. A long name such as "Industrial Widget Manufacturing and Distribution Company" isn't as memorable as memorable as a short and snappy company name such as "Widget Enterprises." When people remember you they become familiar with you and will likely choose you over a competitor.

2. Be different with your logo. Don't use the same unimaginative symbols that almost everybody else uses. For example, if your logo is a globe be assured that you won't be remembered. There are thousands, if not millions, of companies that use an image of a globe in their logo. Try something different. Try using animals, such as monkeys. If you look at my business website, www.trade-pals.com, you'll see that my logo is two monkeys in business suits. This image stands out and is memorable. And I'm not competing with other businesses for a memorable logo because there are no other business websites that use images of monkeys in their logos.

3. Don't use a hard to spell name. This is the easiest way for people searching for your business not to be able to find you. For example, "Wojtiecz & Boerschevsky Insurance" would be an example of a North American insurance brokerage with two principals using their European last names in their company name. North American won't be able to look up your company because they won't be able to spell it. Instead, how about something like, "Insurance Hub of Chicago"? This won't be misspelled and anybody searching for you will find you.

Be creative, be memorable, and be recognizable and you will be on your way to creating a great brand for your business.

Tino Buntic is the creator of http://www.trade-pals.com. His unique love of monkeys drove him to create a logo with two monkeys in business suits in his company logo.

---

Branding ? Brand Identity Guru

Brands are important aspects of any business, but unlike money... Read More

How to Work with Your Graphic Designer

As a graphic designer, I can tell you something right... Read More

Brand Image ? Brand Identity Guru

Having a brand image is not a "have or have... Read More

Articles: The Perfect Branding Tool

If you own a web-based business, you're probably aware of... Read More

A Successful Failure

A successfully positioned business sometimes doesn't win a new client.... Read More

Brand Identity and Brand Image - Brand Identity Guru

It is important to distinguish between corporate identity, brand identity,... Read More

Brilliant Branding Builds Business

Branding is more than product recognition or a simple logo.... Read More

Value-pricing Strategy: Were not The Cheapest but...

In this highly competitive online marketplace, it can be difficult... Read More

Adventures in Advertising and the Affect on the Brand Name

Studying various target-marketing techniques and here is a thought. We... Read More

Corporate Internet Branding is only Part of A Business Success

Gaining new clients that are excited about developing a corporate... Read More

My First Year In Cyber Space

My first year as a Cyberpreneur was a steeplearning-curve. I... Read More

Brand Identity Guru - Is Your Brand Vital?

The world is not waiting for you?or your product or... Read More

Does Your Message Pass the Test?

Develop an effective benefit message and you're well on your... Read More

The Role of a Visual Vocabulary in Brand Identity Design

Visual elements are a major part of your business's brand... Read More

Branding Fiasco -- Better Be Who You Say You Are!

Our experience as customers offers great instruction into the concept... Read More

Creative Branding Increases Sales Through Company Recognition

The one thing that everyone has in common is that... Read More

Branding - More Than Just a Statement - A Memory Scar

Conjure up in your mind broad rolling meadows with runs... Read More

How A Crazy Branding Stunt Can Bring Results For Years

As a beginner, you would be forgiven for thinking that... Read More

Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused

Yes, yes, we've heard it all before... loads of life... Read More

Standing Under the Umbrella And Still Getting Wet

Make More Money Making a Name for YourselfCalling all realtors,... Read More

Brand Your Name!

Have you ever thought about branding your name? Does the... Read More

Fast Forwarding Your Business

If you think only big corporate names need to think... Read More

Blonds Have More Fun!

In the book, The Blond Knight of Germany, American authors... Read More

Branding: What Not to Do

Here's a little story about what not to do as... Read More

Multi-Brand Franchises in the QSR Sector

Well not everyone is aware that McDonalds also owns several... Read More