Protecting Yourself From Affiliate Link Thieves

So, you have worked really hard to build a fabulous affiliate site. You took the time to add your keywords and relevant information about the products. Your pages load quickly, and your site is even listed in the search engines for specified terms. You look at your stats, and you see a regular flow of traffic coming into your site. You get really excited! You log in to your affiliate program manager, and.... WHAMO! You have very few commissions from sales, and your click-throughs are extremely low. Suddenly, you are asking yourself, "what the heck happened here??" The answer... You might possibly be the victim of affiliate link hijacking!

In this revolving world of the Internet, we are constantly being bombarded by spammers, spyware, viruses, and hackers. Now, we have to worry about link hijackers stealing commissions that are rightfully ours. So, what is link hijacking and how do you prevent it?

In the simplest terms, link hijacking occurs when someone replaces their affiliate ID with yours. The result? They get the commission instead of you. You did all that work, but someone else is getting paid? Yes! You may be wondering how this happens.

Let me explain. I first heard about this phenomenon while visiting various discussion boards on affiliate marketing. Many affiliates had experienced a decline in sales while their site's traffic stats remained high. Common discussions found in affiliate forums include various software programs which "steal" information. Many of these programs download themselves onto a person's computer, either knowingly or unknowingly. These programs can override your affiliate links each time the customer visits your site, therefore giving credit to someone else.

Many times, people download packaged programs that contain these types of software. The innocent surfer may not even realize they have a program running in the background. Anyone who takes part in the Internet community, whether it be a webmaster or a surfer, should stay informed about these programs by visiting parasiteware.com on a regular basis.

Link hijacking comes in various forms... not just from downloads. Let's say your affiliate link looks like this: www.url.com/?123456 , where 123456 is your affiliate ID. A link hijacker is interested in the product and wants to purchase it. He also wants the affiliate commission from the product. He takes your ID 123456 and replaces it with his ID 999999 to look like this: www.url.com/?999999 . The result? He gets the commission from the product purchase. He modified the link to benefit himself. You lose.

Here is another example of link hijacking: A customer comes to your website and sees a link to the product that he wants to buy. When he moves the mouse over your link information, he sees your affiliate url in the status bar of his computer. Instead of clicking your affiliate link, he decides to manually type it into his address bar, leaving off the affiliate referral code: www.url.com. This results in no affiliate tracking information and no commissions for you. You lose again!

So how much money could you be losing? I have read that an estimated 10-30% of commissions are lost due to affiliate link hijacking. (In a recent article from "revenue" magazine, the estimate was as high as 40-50%). Can you imagine the kind of potential revenue that you might be losing right now?

Take Action by Protecting Yourself From Revenue Loss

In the constant search for new scripts and software to improve my websites, I have run into several affiliate cloaking devices. Most of them cost around $50 or more. However, I did run into one cloaking script that is free. It is called Affiliate Link Cloaker (ALC). The site owner simply asks that you subscribe to their newsletter.

By golly, I love free stuff, don't you! If you are interested in learning about this script and how it works, you can visit their site at webmasterinabox.net/affiliate_link_cloaker.html . They have other scripts that you might find useful as well. Now, get out there and protect those links!

Stephani Richardson is a work at home mother of 4 who has been actively involved with affiliate marketing and home business opportunities since December 1999. She owns and operates several business related websites including 1 Work At Home Dot Com.

In The News:


CNET News

Mozilla revenue $75 million in 2007, up 12 percent
Ars Technica, MA - Nov 19, 2008
Other sources of revenue include the revamped Mozilla store, affiliate programs, and interest on investments. The nature of Mozilla's agreement with Google ...
Mozilla Set To Rake in $84 million In Revenues In 2008; Non Profit ... ITProPortal
State of Mozilla Corp. OSDir
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Grubb & Ellis Files Investor Presentation
MarketWatch - 4 hours ago
With more than 130 owned and affiliate offices worldwide, Grubb & Ellis offers property owners, corporate occupants and investors comprehensive integrated ...

Out of the Starting Gate : tyBit's First Payout to Affiliate Partners
Emailwire - Nov 19, 2008
Lastly, tyBit delivers fast, relevant search results to its users and pays its affiliate partners the most robust revenue share in the industry. ...
tyBit Issues First Payout to Affiliates Web Host Industry Review
all 3 news articles

Helmerich & Payne, Inc. Announces Record Fourth Quarter and Fiscal ...
MarketWatch - Nov 20, 2008
Company President and CEO, Hans Helmerich commented, "With 58% of our US land potential revenue days in fiscal 2009 already under long-term contracts with ...

Outdoor Channel Holdings, Inc. Q3 2008 Earnings Call Transcript
Seeking Alpha, NY - 1 hour ago
I believe we are nearing a point where we will begin to see a drop level with regards to affiliate fee decreases. At any rate, we are taking a cautious view ...

Port Authority OKs bonds for Queen City Square
Bizjournals.com, NC - 2 hours ago
The Port Authority will own the project and lease it to an affiliate of Western Southern with the option to buy. The city and Western Southern are working ...
Financing approved for city's tallest building Cincinnati.com
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Hurray! Q3 2008 Earnings Call Transcript
Seeking Alpha, NY - 12 hours ago
We also tested or invested in music [actually affiliate] for impairment and recorded a write-down of $1.9 million in the third quarter of fiscal year 2008. ...
Hurray! Q3 Loss Narrows; Guides Q4 - Update RTT News
all 3 news articles

New Relic Launches Affiliate Program
PR Web (press release), WA - Nov 20, 2008
Rails organizations can generate revenue for recommending popular RPMā„¢ application management tools; nine organizations sign up as charter members. ...

Host Department Launches a New Affiliate Program
MyHostNews.com (press release), OK - Nov 19, 2008
Moreover, to join the affiliate program, affiliates just need a website and a PayPal account to rake this instant revenue.

Ottawa Citizen

The Walt Disney Company Reports Earnings for Fiscal Year 2008
MarketWatch - Nov 6, 2008
The increase in affiliate revenue was due to contractual rate increases and subscriber growth. Increased advertising revenues reflected improved rates and ...
Walt Disney F4Q08 (Qtr End 9/27/08) Earnings Call Transcript Seeking Alpha
Disney's 4Q net income falls 13 percent The Associated Press
Earnings Reports Reveal Economic Pain For Media Giants CNNMoney.com
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