Small Business Image

The single easiest way to increase sales is to look professional. People believe what they see. If you look the part, you get the part. You must be committed to keeping a positive image in the mind of every customer. What you may not realize is that a high public image may not cost as much as you are led to believe. In a small business, image is fifty percent (50%) of your business. The impact you have on your customers, whether it be your appearance, cleanliness of your store, equipment, uniforms or the style of your classy color brochures. You must continually re-audited your small businesses image. Even if your first impression is great, you can lose it just as fast if you fail to handle simple details, because things change and customer buying behavior and perceptions change with local, regional, national and world events and views.

Here are a few areas that are the cornerstone of your "new image" if you choose to audit your current image for a slight make over. Customers will judge you by:

The clothes you wear

The way you carry yourself

The equipment you use

The people you hire

The advertising you choose

Phone conversations

Your work quality

Cleanliness of your equipment

Your general appearance

Literature, signage and business cards

Let's face it, this is not a new idea and if you are already in business for yourself, you probably already have a head start. You have uniforms for you and your workers, confidence through training, nice store layout and new equipment. You also would not have been reading this article if you were not serious about your company's image. A positive image reflects integrity, success, customer service, doing it right and the will to succeed and service your customer.

All you have to do is continue to take pride in your work, store, uniform, advertising, equipment and most importantly, yourself. If you take pride and effort, it will show. These are just basic winning attitudes to maintaining an award-winning attitude. Remember this saying: "It's surprising how lucky you get when you are working hard."

Your customers will be true to you if you are true to them and any competition you might have will never have a chance. Your customers will help you by word of mouth advertising. They will take your business cards, hand them out to friends, relatives and business associates. Think of public image costs as an army of sales people. All of this is free; you don't have to even ask for it. Just try your best and pay attention to the image you are projecting. People will see this and help you. The results are phenomenal. Think about image.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

---

Radio Interview 101

Different Types of Station ContactReaching radio hosts (for the purpose... Read More

5 Tips for Hot Yellow Pages Ads

Yellow Pages advertising is one of the most popular forms... Read More

Media Savvy - How To Manage Your Time To Gain The Best Media Coverage

Did you know generating positive media coverage is four times... Read More

Change, or Reinforce?

Do you know about the distinction - and it's a... Read More

Magnetic Signs: Where Do They Work Best?

Recently, a woman called to ask about replacing a magnetic... Read More

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business.... Read More

Creditability In Advertising

I recently saw an ad taped to my mailbox, mind... Read More

How to Breathe New Life into Your Advertising Campaign

If you haven't made many sales or perhaps none at... Read More

Cinema Advertising is Big Business, So Mergers are a Natural

Cinema advertising has always been an effective marketing tool for... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your... Read More

The Motivational Triggers That Make People Buy

In order to sell more products and service, you need... Read More

The Importance of Your Business Card

What are you trying to say with you business card?We... Read More

How to Write Ads that Pull Orders

If your ads aren't paying off then you need this... Read More

Advertise Where Its Forbidden To

The most common way to drive people to your business... Read More

Testimonials Convert Prospects Into Buyers

Big businesses get instant credibility with their well-known company name... Read More

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition,... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

7 Unique Ways To Get FREE Advertising

1. Give Testimonials When you purchase a product or service... Read More

80% of All Advertising Is Wasted Due To This Common Mistake

You're flipping through this publication as you wait for your... Read More

Marketing Tips - Advertising

Typical methods of advertising-newspapers, radio and television are effective if... Read More

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business.... Read More

Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process

This article will show you how to cut your printing... Read More

Push vs Pull Advertising

Push vs. Pull Advertising - Understand the Consequences for your... Read More

The Ultimate, ?Must-Have? Home-Based Business for YOU

The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More

16 Methods for Getting Free Advertising

1. Place copies of your circular on bulletin... Read More