Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


ITProPortal

Google, Yahoo Forced To Put Brakes On Advertising Deal
dBTechno, MA - 3 hours ago
Inc. have been forced to put the brakes on their major advertising deal. The two companies, two of the largest internet search engine companies in the world ...
US: Google and Yahoo! advertising deal delayed editorsweblog.org
Google and Yahoo to delay joint advertising deal Product Reviews
Google Deal With Yahoo Draws More Opposition New York Times
CNET News - eFluxMediaall 110 news articles

CNET News

Opinion: In the tech industry, small isn't beautiful anymore
San Jose Mercury News,  USA - Oct 4, 2008
By Glenn B. Manishin Wrangling over the proposed Google-Yahoo advertising deal makes one wonder whether scale, a virtue in Silicon Valley, ...
Yahoo, Google advertising pact delayed MarketWatch
Tech Chronicles San Francisco Chronicle
Senator urges DOJ to 'closely examine' Google-Yahoo deal Computerworld
Reuters - Adweekall 563 news articles

Queensland police cars to carry corporate advertising
The Australian, Australia - 1 hour ago
QUEENSLAND police cars will carry corporate advertising in an Australian first for a police force. Under a $100000 sponsorship deal between Crime Stoppers ...
Police cars to carry advertising NEWS.com.au
Police Minister didn't know of car sponsorship deal Courier Mail
Australia turns police cars into mobile billboards Monsters and Critics.com
all 33 news articles

False political advertising works, and that's no lie
The Plain Dealer - cleveland.com, OH - 2 hours ago
It is happening, they say, because false advertising has worked; because there are few, if any, penalties for it and because truth becomes a relative and ...

XFMedia Acquires 30-Year Exclusive Advertising Rights to China ...
istockAnalyst.com (press release), OR - 1 hour ago
XFMedia (Nasdaq: XFML), a leading media group in China, announced recently that it has obtained 30-year exclusive advertising rights to the China Youth Net ...

Phyllis Ehrlich Joins BrightLine iTV as Senior Vice President of ...
MarketWatch - 4 hours ago
In addition, she is the recipient of numerous awards from the Promotions Marketing Association, Internet Advertising Competition, and KidPower Awards. ...

Barcelo Hotels & Resorts Appoints John Schultz as Marketing ...
SYS-CON Media, NJ - 2 hours ago
He has also held positions with Willard & James Advertising and Ace Communications Group. "As Marketing/Advertising Manager, John will play an integral role ...

Claire Beale On Advertising: A new creature stalks the giants of ...
Independent, UK - 15 hours ago
This week I have a story for you that could change the international advertising landscape. But first, let's wallow in a little bit of advertising nostalgia ...

Click Forensics Unveils Technology to Protect Search Advertisers ...
MarketWatch - 1 hour ago
"The Trademark Use report from Click Forensics is another powerful weapon in the battle to improve search advertising traffic quality," said Mike Brown, ...

Putting sleep ads to bed
Boston Globe, United States - 10 hours ago
Last year alone, Sepracor spent nearly $300 million on consumer advertising for the drug, $100 million more than was spent on the number two drug (another ...
advertising - Google News
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Electronic Score Boards

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How to SAVE Yourself from Spending too Much Money on Advertising!

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Direct Mail Catalogs & Brochures: Write Captions That Sell

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A $40 Million Dollar Little Known Referral Strategy

Would you like to know how a car wash chain... Read More

Tips On Writing a Successful Ad

When knowledge is based on truth it is powerful!When it... Read More

Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines

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7 Essential Elements for Profit-Pulling Ads

Advertising will make or break your business. It is crucial... Read More

Cable TV Advertising; Mobile Detailing Customers

If you own a mobile detailing business or mobile car... Read More

Placemat Ad Advertising

Starting a placemat ad business can create more business for... Read More

Scrolling LED signs

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Advertising Headlines and How to Write Them

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In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you... Read More

Make Your Business Cards Work

What's the cheapest, most under-used marketing tool you have?The answer's... Read More

What Makes Advertising Successful?

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Double the Effectiveness of Your Company Brochure

Let's face it - most brochures go straight into the... Read More

Grab Your Share of Untold Amounts of Advertising Dollars

If you advertise in any way, the following information could... Read More

Advertising - Should You Be Advertising Your Services?

You offer a reliable, quality service. You know that if... Read More

What Does Your Business Card Say?

Business cards are the most underutilized and misunderstood marketing tool... Read More

Womentisements

The unnecessary and extensive use of female models in advertisements... Read More

Create A Killer Brochure: 9 Steps to the Perfect Piece

If you are creating a brochure, make sure you follow... Read More

Getting the Most Out of Your Networking Group

Here is my personal list of things to do at... Read More

Trade Writing - For Cash!

Often considered as "plain Jane's" of the print world, trade... Read More

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business.... Read More